How does Ralph Lauren select his models?
Ralph Lauren is known for his iconic American style. He has a very specific vision for his brand and it's reflected in everything from the clothes he designs to the models he chooses to represent them. Lauren looks for models who embody the Ralph Lauren lifestyle -- sophisticated, confident and timeless.
Lauren has said that he wants his models to be "real people." He's not interested in models who are too perfect or too skinny. Instead, he looks for models who have a healthy and athletic look. He also looks for models who are diverse and have different backgrounds.
Lauren's models are all beautiful, but they're also more than just pretty faces. They're all successful in their own right, and they represent the Ralph Lauren brand well.
Related questions
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- How does Ralph Lauren choose his models?
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