Why did U S Polo Assn become the official brand of the United States Polo Association instead of Polo Ralph Lauren

In 1981, the United States Polo Association (USPA) sought to create an official apparel line that would represent the sport and its values. Two prominent designers, Polo Ralph Lauren and U.S. Polo Assn., submitted proposals.

U.S. Polo Assn. emerged victorious due to several factors. Firstly, the brand already had a strong association with the sport, having been founded by polo players to provide affordable and accessible gear. Polo Ralph Lauren, on the other hand, catered primarily to the luxury market.

Secondly, U.S. Polo Assn.'s designs more closely aligned with the USPA's vision for an authentic and performance-oriented line. Polo Ralph Lauren's designs were considered too fashion-forward and less functional for the rigors of polo.

Furthermore, U.S. Polo Assn. offered a more competitive financial proposal, including a guaranteed minimum royalty payment to the USPA. Polo Ralph Lauren's proposal was based on a percentage of sales, which the USPA deemed less favorable.

As a result, U.S. Polo Assn. became the official brand of the USPA in 1981 and has remained so ever since.

What is the history of U.S. Polo Assn.?
What is the difference between Polo Ralph Lauren and U.S. Polo Assn.?
Why did the USPA choose U.S. Polo Assn. as its official brand?
What are the benefits of being an official brand of the USPA?
How has U.S. Polo Assn. evolved over the years?

U.S. Polo Assn. Men's Performance Polo Shirt
U.S. Polo Assn. Women's Wick-Away Tank Top
U.S. Polo Assn. Men's Heather Jersey Jogger
U.S. Polo Assn. Kids' Polo Shirt
U.S. Polo Assn. Men's Dri-Tech Short Sleeve Button-Down Shirt

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Why did U.S. Polo Assn become the official brand of the United States Polo Association instead of Polo Ralph Lauren?

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