What was Mountain Dew's Original Slogan?
Mountain Dew is a popular citrus-flavored soft drink created by the PepsiCo Company in 1940. Over the decades, it has become a widely recognized brand associated with various slogans and marketing campaigns. But what was Mountain Dew's original slogan?
In its early years, Mountain Dew was marketed as a "hillbilly" beverage, targeting rural and lower-class consumers. The original slogan, introduced in 1940, was "Yahoo! Mountain Dew, It'll Tickle Yore Innards!" This slogan played off the common Southern expression "yahoo," which was often used to express excitement or surprise. The term "innards" referred to one's stomach or digestive system, highlighting the beverage's supposed ability to quench thirst and provide refreshment.
Mountain Dew's original slogan was both memorable and effective, helping to establish the brand's identity and appeal to its intended audience. Over the years, the company has used various other slogans, including "Do the Dew" (1992-2010), "Unleash the Beast" (2010-2015), and "It's a Dew Thing" (since 2015). However, the original slogan remains synonymous with the brand's early history and continues to be recognized by many consumers today.
Related Questions and Answers
- What year was Mountain Dew created? 1940
- Who created Mountain Dew? PepsiCo Company
- What was Mountain Dew's original target market? Rural and lower-class consumers
- What was Mountain Dew's first flavor? Citrus
- How did Mountain Dew's original slogan play off a common Southern expression? It used the term "Yahoo" to convey excitement or surprise.
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