Why Doesn't Lululemon Offer a College Student Discount Program Like Outdoor Voices?
Outdoor Voices launched its "Student Discount" program in 2019, offering a 15% discount on all orders to verified college students. This savvy marketing move has allowed Outdoor Voices to tap into a large consumer market, driving brand loyalty and boosting sales. In contrast, Lululemon, a well-established premium athleticwear brand, has yet to introduce a similar student discount program.
Several factors may contribute to this decision. Lululemon's high price point may prevent them from offering a steep discount without significantly impacting profit margins. Additionally, the brand's exclusivity could be seen as compromised by offering discounts, potentially damaging their reputation as a luxury brand.
Furthermore, Lululemon may feel that offering a student discount program could divert resources from other marketing initiatives that target their primary consumer base. They may prioritize reaching affluent customers and maintaining their position in the premium athleticwear market.
However, it's worth noting that Lululemon recently launched a "Sweat Collective" program, which provides discounts to athletes, fitness instructors, and other industry professionals. This suggests that the brand may be open to exploring different types of loyalty programs in the future.
Ultimately, the decision of whether or not to offer a college student discount program is a strategic one that requires careful consideration of target audience, brand positioning, and financial implications.
Related Questions
- What is the Outdoor Voices Student Discount program? A 15% discount on all orders for verified college students.
- Why hasn't Lululemon introduced a college student discount program? Possible reasons include high price point, brand exclusivity, and competing marketing priorities.
- What is the Lululemon Sweat Collective program? A loyalty program that provides discounts to athletes, fitness instructors, and industry professionals.
- Does Lululemon offer any discounts to college students? Currently, no.
- What factors should Lululemon consider when evaluating a student discount program? Target audience, brand positioning, financial implications, and potential impact on other marketing initiatives.
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