What is the Significance of Bethenny Frankel Keeping the Rights to the Skinnygirl Brand After Selling Her Company?
When Bethenny Frankel sold her Skinnygirl Cocktails company to Beam Suntory for $100 million in 2011, she made history as one of the first female entrepreneurs to sell a beverage brand for over $100 million. However, what many people didn't realize was that Frankel had negotiated to keep the rights to the Skinnygirl brand name. This decision proved to be a brilliant one, as it allowed her to launch a wide range of successful products under the Skinnygirl name, including a clothing line, a line of home goods, and a line of low-calorie foods.
By keeping the rights to the Skinnygirl brand, Frankel was able to control the direction of the brand and ensure that it remained true to her vision. She was also able to capitalize on the brand's growing popularity and expand into new markets. As a result, the Skinnygirl brand has become one of the most successful lifestyle brands in the world, with sales exceeding $1 billion.
Related Questions:
- What is the significance of Bethenny Frankel keeping the rights to the Skinnygirl brand after selling her company?
- Why was Frankel's decision to keep the rights to the brand a brilliant one?
- What products has Frankel launched under the Skinnygirl brand since selling her company?
- How has keeping the rights to the brand allowed Frankel to control the direction of the brand?
- What is the significance of the Skinnygirl brand's growing popularity?
Related Hot Sale Products:
- Skinnygirl Cocktails Margarita
- Skinnygirl Cocktails Cosmopolitan
- Skinnygirl Jeans
- Skinnygirl Home Bedding
- Skinnygirl Low-Calorie Foods
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