Where did the name "Adult Swim" come from?
Adult Swim is a late-night programming block on Cartoon Network that airs animated programming aimed at adults. The name "Adult Swim" is a reference to the "swim" breaks that were common on television in the 1950s and 1960s. During these breaks, stations would air syndicated programming aimed at adults while the local affiliate took a break.
When Cartoon Network launched Adult Swim in 1999, they were looking for a name that would evoke the feeling of these old-time "swim" breaks. The name "Adult Swim" was a perfect fit, as it suggested that the programming block was a place where adults could go to relax and enjoy some quality entertainment.
Related Questions
What is Adult Swim?
- It's a late-night programming block on Cartoon Network that airs animated programming aimed at adults.
How did Adult Swim get its name?
- It's a reference to the "swim" breaks that were common on television in the 1950s and 1960s.
What kind of programming does Adult Swim air?
- It airs animated programming aimed at adults, including original series, acquired programming, and feature films.
What is the target audience for Adult Swim?
- Adults
When did Adult Swim launch?
- 1999
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