Why Does the Vast Majority of Pro Cycling Teams Run Shimano? What Happened to Campagnolo?

Shimano's dominance in the pro cycling world is undeniable. Over 90% of WorldTour teams use Shimano groupsets, leaving Campagnolo as the distant second choice. What led to this overwhelming preference, and what became of Campagnolo?

Shimano's Technological Edge:

Shimano has consistently innovated, introducing advancements like electronic shifting and hydraulic disc brakes. These technologies have proven to be more reliable, precise, and efficient, giving Shimano a competitive edge.

Sponsorship and Partnerships:

Shimano has actively pursued partnerships with top teams and riders, providing them with financial support in exchange for using its equipment. This has solidified Shimano's position as the go-to choice for professional cyclists.

Campagnolo's Niche Appeal:

Campagnolo still produces high-quality groupsets, but it has become more niche. The company focuses on traditional aesthetics and craftsmanship, appealing to a smaller segment of enthusiasts.

Lack of Innovation:

While Campagnolo has a long history of innovation, it has struggled to keep pace with Shimano's technological advancements. This has made it difficult to compete for professional sponsorship.

Market Consolidation:

The cycling industry has consolidated over time, leading to fewer manufacturers. As teams seek reliable and competitive equipment, they have opted for Shimano's more established reputation and larger market share.

  • What advantages does Shimano offer over Campagnolo? Technological edge, reliability, and efficiency.
  • Why has Campagnolo become more niche? Focus on traditional aesthetics and craftsmanship.
  • How has the industry consolidation affected the competition? Teams have opted for Shimano's larger market share and reputation.
  • Does Campagnolo still make high-quality groupsets? Yes, but they appeal to a smaller segment of enthusiasts.
  • What are some of the most popular Shimano groupsets? Ultegra Di2, Dura-Ace Di2, 105
  • Shimano Ultegra R8100 Groupset
  • Shimano Dura-Ace R9200 Groupset
  • Campagnolo Super Record EPS Groupset
  • Campagnolo Chorus 12 Groupset
  • SRAM Red eTap AXS Groupset

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