How to Create a Geofencing Conversion Zone for Google Ads Display Advertising
Geofencing is a powerful tool that allows you to target your Google Ads display ads to users within a specified geographic area. This can be a valuable way to reach potential customers who are physically located near your business or within a specific region.
To create a geofencing conversion zone for your Google Ads display advertising campaigns, follow these steps:
- Sign in to your Google Ads account.
- Click on the "Tools" icon in the top right corner of the page.
- Select "Location settings" under the "Tools" menu.
- Click on the "Geofences" tab.
- Click on the "Create geofence" button.
- Enter the name of your geofence.
- Select the type of geofence you want to create from the drop-down menu.
- Click on the "Map" tab and use the map to define the boundaries of your geofence.
- Click on the "Save" button.
Once you have created your geofencing conversion zone, you can add it to any of your Google Ads display advertising campaigns. To do this, follow these steps:
- Sign in to your Google Ads account.
- Click on the "Campaigns" tab.
- Click on the "Ad extensions" tab.
- Click on the "+" icon next to the Location extension.
- Select your geofencing conversion zone from the drop-down menu.
- Click on the "Apply" button.
Your geofencing conversion zone will now be added to your campaign, and any display ads that are triggered within this zone will be eligible to display a location extension.
Related Questions
- What is the minimum radius for a geofencing conversion zone?
- Answer: 100 meters
- How many geofencing conversion zones can I create?
- Answer: You can create up to 100 geofencing conversion zones per Google Ads account.
- What types of locations can I target with geofencing?
- Answer: You can target any physical location, such as businesses, addresses, landmarks, or regions.
- Can I exclude certain areas from my geofence?
- Answer: Yes, you can exclude specific areas from your geofence by using the "exclude" option in the geofence creation tool.
- How do I track conversions that occur within my geofencing conversion zone?
- Answer: You can track conversions within your geofencing conversion zone by using the Google Ads conversion tracking tool.
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