Why do they refer to NHL teams by their cities on NBC Sports Network broadcasts but not on NBC broadcasts of the same games?
When watching NHL games on NBC Sports Network, you may have noticed that the announcers refer to the teams by their cities. For example, they might say "The New York Rangers are facing off against the Boston Bruins." However, when watching the same games on NBC, the announcers typically refer to the teams by their nicknames. For example, they might say "The Rangers are facing off against the Bruins."
So, why the difference? It's all about branding. NBC Sports Network is a cable channel that is owned by NBCUniversal. NBCUniversal also owns the NHL. So, NBC Sports Network has a vested interest in promoting the NHL and its teams. By referring to the teams by their cities, NBC Sports Network is helping to build brand awareness for the NHL.
NBC, on the other hand, is a broadcast network that is available over the air. NBC does not have the same vested interest in promoting the NHL as NBC Sports Network does. So, NBC is more likely to refer to the teams by their nicknames, which are more familiar to casual viewers.
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