Why did NHL switch its jersey sponsor from Reebok to Adidas?
In 2017, the National Hockey League (NHL) announced a new partnership with Adidas, ending its 11-year relationship with Reebok. This switch raised questions among fans and industry observers, as Reebok had been a major player in the hockey apparel market.
There were several reasons behind the NHL's decision to switch sponsors. Firstly, Adidas offered a more comprehensive sponsorship package, including not only on-ice jerseys but also off-ice apparel, equipment, and digital content. Secondly, Adidas had a stronger global reach than Reebok, which was seen as crucial for the NHL's growth plans outside of North America. Thirdly, Adidas' reputation for innovation and style appealed to the NHL's desire to modernize its brand image.
The switch from Reebok to Adidas has been a success for the NHL. Jersey sales have increased, and the league has benefited from Adidas' marketing expertise. Adidas has also introduced new technologies to NHL jerseys, such as moisture-wicking fabrics and performance-enhancing materials.
Related Questions and Answers
- What was the duration of Reebok's sponsorship deal with the NHL? 11 years
- Why did Adidas' global reach appeal to the NHL? For growth plans outside of North America
- What was a key reason for the NHL to switch to Adidas? A more comprehensive sponsorship package
- How has Adidas benefited the NHL? Increased jersey sales and marketing expertise
- What technologies has Adidas introduced to NHL jerseys? Moisture-wicking fabrics and performance-enhancing materials
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